► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs<br /><br />Rob Nichols, the new president and chief executive of the American Bankers Association, a trade group representing about $15tn of assets, tells the FT about his plans to make a career in banking cool again - through a combination of smarter regulation and more innovation.<br /><br />For more video content from the Financial Times, visit http://www.FT.com/video<br /><br /><br />Twitter https://twitter.com/ftvideo<br />Facebook https://www.facebook.com/financialtimes<br /><br />FT Business<br />The latest on companies news<br />http://www.ft.com/companies<br /><br />Click here for more FT Business videos<br />http://video.ft.com/Ft-Business